Personalization in E-commerce
AI-powered shopping carts online analyze user behavior and preferences to provide personalized product recommendations, dynamic pricing. This increases engagement, and enhances the overall user experience by streamlining the decision-making process.
While there are many benefits of personalization in ecommerce, particular stand out as being the most important:
- Increased sales and profits
Delivering personalized customer experiences has the potential to drive significant, and in some cases dramatic, increases in retention, sales, and profits. - More relevant and better-performing recommendations
Ecommerce personalization powered by AI-based recommendation engines allows brands to anticipate what customers are searching for or are interested in, and provide tailored suggestions in real-time. - Increased time-on-site
Research has found that a mere five minutes is the average time that customers spend on an ecommerce site. Personalized messaging, product recommendations, and content can all help customers stick around for longer — and increase the chances they will make a purchase; if not during that visit, then in the near future.
